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RENAULT - THE 100% EV CITY

Do you still think switching to electric is impossible? That 400kms of autonomy are not enough? That the lack of infrastructures and charging spots is too big? That you need to live in a big city to drive an electric vehicle? Well... You're wrong.

To prove it, we turned the remotest town in France into the first 100% E.V. City. Because if it's possible there, it's possible everywhere.






CANNES LIONS - GRAND PRIX - OUTDOOR
EUROBEST - GRAND PRIX - CREATIVE EFFECTIVENESS
CANNES LIONS - BRONZE - CREATIVE EFFECTIVENESS
CANNES LIONS - GOLD - OUTDOOR
CANNES LIONS - BRONZE - BRAND EXPERIENCE/ACTIVATION
CANNES LIONS - SHORTLIST - DIRECT (1) / MEDIA (3) / PR (1)
D&AD - GRAPHITE - EXPERIENTIAL
EUROBEST - SILVER - OUTDOOR
CLIO AWARD - SILVER - OUT OF HOME
CLIO AWARD - SILVER - BRAND ENTERTAINMENT
THE ONE SHOW AWARDS - BRONZE - DIRECT MARKETING
THE ONE SHOW AWARDS - MERIT - 4 CATEGORIES
ANDY AWARDS - GOLD - IDEA
LIA AWARDS - GOLD - AMBIENT&ACTIVATION
LIA AWARDS - SILVER - AMBIENT&ACTIVATION
LIA AWARDS - BRONZE - BRANDED ENTERTAINMENT
LIA AWARDS - BRONZE - EVOLUTION
LIA AWARDS - BRONZE - EVOLUTION
LE CLUB DES DIRECTEURS ARTISTIQUES - GOLD - EVENT/INNOVATION
LE CLUB DES DIRECTEURS ARTISTIQUES - BRONZE - DIRECT








Mentioned in:

Adweek
Adage
The Times
Insider
Little Black Book
Shots
Futurism
BFM TV
La Repubblica

..and more than 250 medias all around the world.




Last but not least:
Google Maps even defined Appy as “Experimental Center for Renault ZOE”. And Charles, 32 reviews and 19 photos, approved this project saying “it's important for future to start the energy transition right now”.








EDIT / This is the real last but not least /
14 Months later, Citroën decided to announce they will turn a Greek island into 100% E.V. Island; But for now, they just replaced 6 municipal vehicles.







︎
Client : Renault
Agency : Publicis Conseil - France
President Overseeing Creativity : Marco Venturelli
Creative Director : Marcelo Vergara
Copywriters : Corentin Salignat, Guillaume Sabbagh, Sebastien Rouvière
Art Directors : Guillaume Sabbagh, Corentin Salignat, Marine Badel
Director : Emmanuel Le Ber