︎


︎ BACK




DISTANCE - ROB IT TO GET IT

Hype culture makes certain people do anything to get their hands on exclusive sports items. Making sportswear out of stock in seconds. As a high-end running shop, Distance was a victim of this trend. To bring sport back into sportswear, they decided to release a very special drop: “Rob it to get it”.



CLIO 2024 GOLD / MEDIA
CLIO 2024 SILVER / EXPERIENCE/ACTIVATION
CLIO 2024 BRONZE / EXPERIENCE/ACTIVATION

CLIO 2024 BRONZE / OOH
CLIO 2024 BRONZE / PR

11X ONE SHOW LAST ROUND SHORTLISTS (N/A)


THE LATE SHOW
NEW YORK POST
WASHINGTON POST
INSIDER
ADWEEK
CONTAGIOUS
ENTREPENEUR
LE PARISIEN LBB

















︎

Chief Creative Officer : Stéphane Xiberras
Art Director : Jeremy Treccani
Copywriter : Corentin Salignat
Chief Executive Officer : Mathieu Laugier
Account Director : Damien Clanet
Production Company : Soldats